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It's a 10See Similar
It's A 10 Leave-In Conditioner Plus Keratin, 4 Ounce - It's a 10
Its a 10See Similar
It's a 10 Miracle Deep Conditioner Plus Keratin, 5 oz - Its a 10
ArtNaturalsSee Similar
Art Naturals Argan Oil Hair Mask, Deep Conditioner 8 Oz, 100% Organic Jojoba Oil, Aloe Vera & Keratin, Repair Dry, Damaged Or Color Treated Hair After Shampoo, Best For All Hair Types - Sulfate Free - ArtNaturals
It's a 10 Haircare
it's a 10 Miracle Shampoo plus Keratin 10 oz - It's a 10 Haircare
Aphogee
ApHogee Intensive Two Minute Keratin Reconstructor (16 OZ.) - Aphogee

Side by Side Comparison of: It's a 10 vs Its a 10 vs ArtNaturals vs It's a 10 Haircare vs Aphogee

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It's a 10 http://ecx.images-amazon.com/images/I/31-jNi1HLLL._SL160_.jpg
It's A 10 Leave-In Conditioner Plus Keratin, 4 Ounce - It's a 10
Its a 10 http://ecx.images-amazon.com/images/I/413Ymu470TL._SL160_.jpg
It's a 10 Miracle Deep Conditioner Plus Keratin, 5 oz - Its a 10
ArtNaturals http://ecx.images-amazon.com/images/I/51z6pVwvP4L._SL160_.jpg
Art Naturals Argan Oil Hair Mask, Deep Conditioner 8 Oz, 100% Organic Jojoba Oil, Aloe Vera & Keratin, Repair Dry, Damaged Or Color Treated Hair After Shampoo, Best For All Hair Types - Sulfate Free - ArtNaturals
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It's a 10 Haircare https://images-na.ssl-images-amazon.com/images/I/41hKbsMr-qL._SL160_.jpg
it's a 10 Miracle Shampoo plus Keratin 10 oz - It's a 10 Haircare
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Aphogee https://images-na.ssl-images-amazon.com/images/I/31LYp2R2PqL._SL160_.jpg
ApHogee Intensive Two Minute Keratin Reconstructor (16 OZ.) - Aphogee
Rating info
eComparisons Score
eComparisons ScoreThe "Comparison Score" Is calculated based on the average number of times this item was compared with other items in this category by our users
8.6
8.8
8.8
8.6
8.6
User Rating (Amazon)
User Rating (Amazon)

Five Star Reviews:

71%
Its A 10 Miracles Leave-in plus Keratin, 10...
June 22, 2017
This is the ONLY stuff that makes my unruly hair calm down and look GREAT. Just wash your hair, towel dry, and smooth this gel on and leave it in...Then style as you like...works with or without heat styling...i LOVE THIS PRODUCT..AND I HAVE TRIED SEVERAL KERATIN PRODUCTS ...This one leaves the others in the dust! And the larger size was cheaper here than at any salon or store I have fiound it in before now.
Used it for over 2 years with Awesome Results
June 15, 2017
I have naturally coarse and frizzy hair and I live for this product! It was originally recommended to me by my hairstylist a couple years back when she cut my hair. It was an expensive investment as it was around $27 for the 10oz bottle. Using it 3x a week after I washed my hair, made a world of a difference in how smooth and silky it became. One bottle lasted me about 2 years and I have recommended it countless times.My stylist suggested the Keratin version because it helps strengthen hair. I shopped around when it was time to replenish and found that the price for the Keratin Leave-in is anywhere between $28-$35 at places like Ulta and salons but it's slightly cheaper on Amazon.
Blonde hair needs this!
May 10, 2017
I have long blonde hair that tangles easy. It's a 10 with Keratin is the only things that makes combing out my wet hair easier. I use a wet brush as well with this de-tangler and it really makes life easier. I've used the regular Miracle Leave in and I prefer the Keratin Leave-In as it detangles and works better on my hair. The scent is pleasant and I don't apply to my roots. I can't live without It's a 10!
Protection from the Elements
September 14, 2016
First impression – ok, let’s give it a try and buy itSecond impression – I FOUND THE HOLY GRAIL OF HAIR PRODUCTSMy first impression came from my hair stylist. She used a slightly different It’s A 10 product every time she’d wash my hair so I purchased some for myself. I didn’t use it as often and in the correct way because I always saw her for my haircare needs.Now, I’m all natural with 4b hair about an inch from my bra strap. I recently decided to wear my natural hair out and I was about to go to the salon, pay $75 for a deep conditioning scalp treatment and flat iron when I decided I’d pay $50 for It’s a 10: Hair Mask, Leave-In Spray Plus Keratin, and Shampoo Plus Keratin. And it gets better – A little goes a long way!It's A 10 Miracle Hair Mask , 8-Ounces JarsIt's a 10 Miracle Leave-In Plus Keratin - 4 OzIt's a 10 Miracle Shampoo Plus Keratin, 10 OunceI’M ECSTATIC AT MY RESULTS!I have a very dry scalp with flakes and all. The Miracle Hair Mask has Apricot Kernel Oil and Linseed Extract that repairs dry scalp.I also want to start wearing my hair out straightened. The Shampoo has keratin that aids in keeping my hair straight, locks out humidity and protects from heat and sun damage. The Leave-In replaces any loss protein in my hair, defrizzes, and adds a little shine. These are things I have seen in the past 2 days.The whole process took maybe 3-4 hours and I plan on repeating this every week (then, every 2 weeks once my scalp is healthy and my hair is trained).1) I washed my hair in 4 sections with the Miracle Shampoo twice, focusing on the roots and scalp where the flakes hang out.2) I towel dried (hair still damp) and applied the Miracle Mask, in 6 smaller sections, starting at the ends and a bit to my scalp. With my hair covered in the mask, I twisted the 6 sections into individual twists and put on 2 plastic caps to seal in the moisture and sat for about an hour watching a lecture.3) I washed the mask out in the 6 sections and towel dried my hair before blow drying with my $15 Andis hair dryer Andis Ceramic Ionic Styler Hair Dryer, Gold (82105) with the comb attachment.4) In 6 sections, I sprayed a little of the Miracle Leave-In, focusing on the ends, and combed it through before applying 1 pass of the straightener with my $45 Jilbere flat iron Jilbere Porcelain Flat Iron 1 1/2 Inch and leading with my comb.I recommend these products to EVERYONE and I hope my experience has provided some insight on whether this product line is right for you. I wrap my hair at night and in the morning, I spray a little Leave-In and if I need to touch up with my flat-iron, no big deal and I’m out the door, hair still straight, rain or shine.
I never am without this stuff!
August 18, 2016
I had been looking for a really good leave in conditioner for my hair, but mainly for my daughter's hair. She has VERY long, THICK extremely curly and frizzy red hair that for a long time was a nightmare to deal with. Beautiful, but a pain in the butt. :-) A friend recommended I try It's A 10 Miracle Leave-In plus Keratin. At first I balked a little at the price. What could be so amazing to cost that?? Well, I found out. Now I am never without it!Shipping is always quick, which I'm thankful for. Packaging is perfect for the product. Never have I received a damaged bottle.Now then. First time I used it, I was dubious. I washed my daughters hair, then before the dreaded brushing I sprayed the ends and up to the roots with this spray. I know you usually don't spray near the scalp but y'all, my daughters hair is like a demon. lol I baptized her hair in this stuff! I immediately noticed it was easier to brush out her tangles, first of all. Also, it smells awesome! I love the smell of this stuff. Normally I have to immediately put her hair in a braid to try and keep it looking nice for the first bit. With this stuff, I can actually leave her hair down and let it air dry and instead of frizzing up into her normal uncontrollable ginger-fro, it dries into beautiful ringlets! She can wear her hair down for the whole day! I end up braiding it before bed, but then for the next couple days I can just finger comb her hair and keep it in pony tails with a little teasing, even down! She calls it her "Merida hair" now! I've been made a believer!I also use it on my hair, and have noticed a drastic difference in my frizz. Thank goodness for this stuff!*Pictured is my hair right after sleeping on it all night. Normally it would be a frizzed out mess but I washed the morning before and used It's A 10 :-)The other picture is my daughters hair after air drying using It's A 10 leave in with keratin. Oh my! Look at those curls! lol
My all-time favorite!
December 3, 2015
This is the only product I use continuously for about 5 years!I am very picky with my hair care products. Hair routine is something of obsession for me, and I can never find the right shampoo, conditioner or hair mask. I have spent TONS of money on hair products which I stack up under my sink, cause they just stop to work. The only thing that remains is IT'S 10 LEAVE-IN CONDITIONER PLUS KERATIN. I have long/thin/ blond hair and I got a lot of it. I refuse to cut the length even if it weights a lot and makes the blow drying a real pain in a...a pain, really ) This leave in spray is just a life saver for me. I just spray it all over my hair after towel drying and brush it through. YES, it does make brushing so much easier!!! I take this product when I go to vacation, even have a bottle in my gym bag. I really stock up with this conditioner, so I would never run out. It makes my hair shiny and soft. And NO, it will not weight your hair down or make it greasy.
73%
Love this stuff
May 16, 2017
Love this stuff. Only use once a week. I dry my hair while still in the shower with a hand towel then leave product on for 10 min. Makes my hair softer and shinier. Doesn't smell as good as some of the other products out there but still smells nice. Smell doesn't linger on my hair like others.
Your hair will literally never feel softer than when you ...
May 13, 2017
Your hair will literally never feel softer than when you use this. I wish it was a little less expensive but it truly is miraculous. Since I have bleached my hair, I use this almost every time I shower even though it's deep conditioner. I leave it on for as long as I can in the shower. Sometimes, if my hair is feeling extra brittle, I'll put it on when my hair is dry for a few hours wrapped up.
Pricey but worth it.
March 18, 2017
I rotate my hair products but I really love these. I bought the shampoo and conditioner as well as the leave in product. My hair was completely destroyed and this is part of my healing routine. Several months later, my hair looks and feels like it's never seen a chemical product in my whole life. yes and yes.
Hair feels silky
December 22, 2016
Believe the reviews, this deep conditioner makes your hair feel silky. No sticky residue or grease, just shiny hair. It is a miracle to have wavy hair settle down and easily comb out. Fragrance is noticeable yet dissipates quickly - I was concerned about wearing the fragrance like cologne. I haven't noticed it beyond the hair drying stage and even when just applied, the fragrance is fresh and pretty, not cloying. For my long hair, this product is a winner.
I came up with a trick for ULTRA SHINE!
May 21, 2016
So I read that someone else used it as more of a mask and added some heat.... I came up with my own spin for even more shine and softness. What I do is wash my hair, leave it unconditioned, get out of the shower and put this conditioner on my hair (but not at the roots or close to the scalp). I also pour a half dollar size portion of CHI Keratin Silk Infusion (gray bottle with gold lettering) and go over the same area. I have very thick, long hair so you might not need near as much product as I do. Once I work it through and my hair is soppy and soggy, I wrap it in a loose bun so I can put it in a plastic hair mask then let it fall once it's all inside the mask. I'll grab my blow dryer (Baby bliss dryers are GREAT) and sit on the couch and let my wet hair "marinate" in the 10 Minute Miracle and Chi Silk Infusion mask for 10-15 minutes while watching TV. My hair is getting dyed every 6 weeks right now so it was pretty dry and I was desperate to get some moisture back in it. If you use the 10 Minute Miracle only, it will be okay; the Chi Infusion made my hair much softer and shiny even after being straightened. And they smell GREAT togethet. Either way, it's the heat and time that makes the biggest difference. Just using it in the shower won't give the same result.
72%
Perfect post-purple shampoo treatment
December 1, 2016
This is a perfect follow up for my purple shampoo routine. Typically my hair looks fried the day after doing a purple shampoo treatment, even with other conditioners leave in and not, that I've used. But even my coworker kept saying the next day that my hair looked really healthy and was surprised I had used the purple shampoo the night before. It is a little heavy on my fine hair if I use it on a whim. But as a treatment for when it's dry, this is the perfect remedy.
Excellent Products!!
November 5, 2016
I love this set!! My hair has really grown since I've been using this product!!!
Absolutely Perfect for Dry or Damaged Hair!
October 5, 2016
Makes my fluffy, dry, and curly hair feel so soft! I use it in the shower after shampooing my hair, or I put this in my dry hair to let it sink in for a couple hours before I take a shower and wash my hair, and it makes my hair so soft. I highly recommend it, especially for people who have dry or damaged hair like me!
Love it
July 8, 2016
I color my hair and it showed damage from it. Dry, split ends. I use this to give my hair some nourishment and it seems to help. My hair feels soft and looks less dry, healthier. I love the product. Not greasy at all. Not heavy. Does not weigh my hair down.I recommend this product.
Better Than I Expected
June 8, 2016
I have very thin, fine, blonde hair. I'm in my 30s and have noticed that my hair has just been getting more lifeless throughout the years. I only color my hair (highlights) about 3 times a year. I've tried so many volumizing shampoos, from Tigi to Keranique to many many drugstore brands. I even tried Wen and didn't get the results I was looking for. I came across this product, along with the shampoo on amazon and figured, like everything else, I'd give it a try. It seriously exceeded my expectations. I have to shampoo and condition daily because if I don't, my hair looks greasy. The first time I used this set, I honestly felt like I could go two days without shampooing, it was that good. It also smells amazing and leaves my hair feeling very healthy. I don't think I'll buy anything else from now on.
68%

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0%

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Four Star Reviews:

11%
So easy to comb wet straw hair
June 6, 2017
Wow, I've tried many leave in conditions and by far this one is the easiest to comb through wet damaged bleached hair. I even use damaging purple toners and this conditioner leaves my hair so nice and smooth. My only complaint is that the smell is ok....I paid a lot for this I expect it to smell more then....ok (i also cycle out davines purple shampoo and use redken all soft heavy cream with shampoo)
Not for me.
May 19, 2017
I was hoping this would make my hair feel soft hater washing, but I guess it's not for my hair. The other benefits I don't know because I didn't use it long enough.
Good stuff!
December 30, 2016
This stuff really does leave my hair feeling silkier and stronger. It smells great too! The only trouble I've had its sometimes it makes my hair and face a bit greasy, I just try to use a little less.
Works great on most hair types
May 4, 2016
This was a highly recommended product by many women in my area. After using it several times I have determines that the effectiveness is dependent on each person's hair.If you have mildly processed hair or virgin hair which is just a little on the dry side this product is perfect for you as is with no additional smoothing products. It will make your hair easier to brush and leave it smooth and silky.It'llIf you have overly processed hair where your have severely dry hair and breakage, you cannot rely on this product alone. You can you this after towel drying to help you comb through your hair but you will probably need an additional smoother to apply on your hair before blow drying.
Like it
March 4, 2016
I like this stuff, I think it's a little more nourishing than the formula without the keratin. However, I don't think that this product alone will leave your hair as soft as you'd like if you hair is extremely damaged like mine - I went blonde 2 years ago and didn't take care of it like I should have. If I use this spray in conjunction with another argan oil or something else thats heavy on my ends, then it does come out pretty soft.I'll purchase again.
Good product
September 8, 2015
This spray makes my hair feel healthy. I spray it in after towel drying my hair and then brush it. It does help it not be as fuzzy and wavy but doesn't straighten it all the way. After blow drying or straightening my hair feels healthy and silky smooth.
11%
Life again in my hair
September 10, 2017
This isn't going to fix the damage done by glossing my hair blond, but it sure helped a ton! It's not a miracle cure to sky soft hair but it will help quench the dryness. I use it with the spray leave-in conditioner and it makes a pretty good duo.
Some improvement in my hair
August 16, 2017
I love the smell of this conditioner. My hair is dry from highlights, it helps, but not as much as I thought it would.
Most likely user error, but I find that this ...
June 30, 2017
Most likely user error, but I find that this stuff can really build up on your scalp if you don't spend the extra time to thoroughly get it washed out.
I love the daily
January 24, 2017
I can't wait to try. I am 70 and thought I could use this.
I love the daily Conditioner
Feels nice when you're washing your hair and lathering the conditioner ...
June 29, 2016
Feels nice when you're washing your hair and lathering the conditioner in, but I can't say it's a "miracle" conditioner. It hasn't really had an affect on my hair once it has dried (it is still fairly coarse/not silky). So I won't be buying it again.
12%
It works great for my dry
April 23, 2017
I just recently bleached my hair and I use it a few times a week as a leave in. I put a little in my hands after I rinse my hair with conditioner and run my fingers through my hair to help detangle it as it's really dry from bleaching it and impossible to comb. I leave it in until the next rinse. It works great for my dry, bleached, curly hair. It tames the frizz and I can run my fingers through my hair again.
Great product, just wished the container was filled to the top with product
January 21, 2017
Great! Smells beautiful! Perfume for the hair! I constantly dye my hair blonde and do my best to keep my hair soft and nuatural looking. This just stepped up my game! My hair is so soft and does not feel weighed down at all. Which is a big deal for me because I have straight thin hair! Would recommend! Just wish it came filled all the way. It was missing I think a scoopful once opened.
Amazing scent and nice product!
July 14, 2016
This hair mask is a great product. I'll admit I *may* have been expecting miracles. Those it did not deliver. However. it smells absolutely divine and it makes my hair soft (though not incredibly more soft than my less expensive drugstore stuff). I use this 1-2 times per week and leave it on for about seven minutes (suggested time). I have also left it on for 30-40 minutes (hair wrapped in a towel) and saw pretty much the same results.

This product is easy to apply. It has a thick and creamy body butter consistency and I don't "lose" any product in the shower (at $13 bucks a jar, thank goodness!--yes, I'm cheap). So that's fantastic!

I've recently gone lighter and my hair is kind of dried out. I wanted desperately for this to return my hair to what it once was, which may be unfair of me! I'm giving 4/5 stars, just because I was not delivered any miracles... so this may be a 5 star product for you! Give it a try!
Worth the buy but not perfect
April 22, 2016
My hair is fine, long (halfway down my back), moderately thick, wavy/straight (both), and has not been dyed in abt 4 years, but I used to bleach and dye it regularly.

Why did I buy this? To heal my severely dry, raw, itchy scalp. (Any effect on my hair would be an added bonus.)

Did it do what I wanted? Yes. My scalp is in much better condition, though it isn't completely healed yet. I liked it enough that I bought it again.

Did it moisturize my hair? Yes, but not miraculously so. Not as much as Redken All Soft. Still, my hair has been notoriously tangly all my life, and using this has significantly resolved that. It's like a leave-in conditioner. I can only really tell a difference when I blow dry, though -- if I let my hair air dry, it looks just the same as always. This will probably moisturize your hair, but if you're looking for a miracle hair mask that will completely repair color-damaged hair, I'm not sure this is it.

Did it get rid of my split ends? No. Actually, I lose more hair using this product due to the extra towel dry/comb through of wet hair.

How often do I use it? Every other day/every time I wash my hair. At first I tried doing it every other wash, but my scalp became severely dry and raw again after one regular wash/condition cycle. So, now I use it every time.

How long does one container last? First container lasted me 5 uses and this second one will probably last me 6. (My hair is halfway down my back and moderately thick.) I apply most of it to my scalp, though, and then comb it through my hair.

General thoughts - Worth the buy but not a perfect solution. It worked for what I needed, was a good price, and it smells great. Husband really likes the smell. However, one container doesn't last me very long, and I hate having to towel dry my hair, apply it, wait, then wash it out again and then dry it again. It more than doubles my normal shower time. Overall, 4 stars.
I found the process somewhat tedious but it doesn't really bother me because it takes ...
February 23, 2016
The instructions say that you have to leave it in your hair 5-7 minutes after you towel dry your hair leaving it damp. Then rinse thoroughly again. I was unaware of that process when i bought this product. Hence the name Hair Mask. I found the process somewhat tedious but it doesn't really bother me because it takes me pretty much that amount of time to put face and body lotion on after showering. I know some people like to do everything in the shower and once theyre done with the water, theyre done! so if you're that person, this may not be for you.
13%

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0%

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Three Star Reviews:

7%
Too perfumery, but great for the hair.
May 16, 2017
This stuff works ok, but is wayyyyyy over-perfumed. I really wish I would find hair products that don't fight one another to announce their presence aromatically. I'd like just to hue able to wear my Hermes perfume without other conflicting smells.
Don't waste your money.
April 13, 2017
For being super expensive, I don't notice any difference when I use it.I actually use the garnier fructis leave in oil and I like it more. Plus, it costs only $5.
The best thing about this is the smell
December 28, 2016
The best thing about this is the smell. It's lovely. However, I'm not sure if I ever saw results. I've used other It's A 10 products before but this one just didn't seem to do anything. It also seemed to weigh down my hair too much. Maybe it would work well for someone else that needs to tame their hair.
its ok
November 6, 2016
I don't like this much. Even though it is not bad but I've other leave in conditioner which works better for my hair. I purchased this based on great reviews but result is not as great as described in reviews. I tried it on wet hair as well as dry hair. After applying this, my hair become coarse and stiff. I'll not repurchase it.
Great product
June 22, 2014
This leave in conditioner has never let me down. I really like it and the fact that it has a bit of keratin leaves your hair looking a bit more healthier. The only reason I gave it three stars is because I have never been a fan of the price but the quality is pretty good. Recently I have started using CHI leave in conditioner also infused with Keratin and I have come to like it a bit more that this product. Especially since CHI although a similar price has more ounces and the end results are great. Just like this product it eliminates frizz and it leaves your hair really soft.
Didn't work for me like it did for other reviewers
December 4, 2013
I have very curly blonde long hair. Its naturally blonde, but 2 or 3 times a year I get it highlighted. I'm trying to grow it out so I'm skipping trims (which I know I shouldn't do) and I've got split ends. I also used to straighten my hair like crazy, but have stopped, so I've got healthy roots, but super dry and damaged ends that break and split. Not to mention I had a new hairdresser who over processes my hair and made is straw-like in my top layer.So I figured with the stellar reviews and great things I've heard about its a 10, it could be close to a miracle leave in conditioner. Well... It didn't really help.. I'm so disappointed. It smells insanely good, but it just didn't help my dry hair. It's kind of heavy and makes my hair feel like I've got wax in it almost. I'm not sure how else to describe that. I'm not using too much or too little since I've experimented and everything.I actually feel like when I do heat treat my hair, that's when it makes my hair feel soft and healthy. So I use this to either scent my hair or when I straight it or curl it. For the money though, I'd rather spend my money in something else that's just as good or better. For example, I love bed head and I feel they do a better job for less money and a bigger bottle.
7%
Wasn't the best.
August 15, 2017
Not the best deep conditioner. I really love It's a 10's other products. Has a pleasant smell, but didn't do much for my hair. Packaging and shipping were great tho.
Meh.
April 27, 2017
You know, this smells AMAZING but it didn't really do much for my dry hair. I fell for the hype, I guess. If you're just interested in amazing smelling conditioner (but not a thick, rich DEEP conditioner), go for it.
Works very well when left on for like 8 minutes and very generously applied
December 10, 2016
Works very well when left on for like 8 minutes and very generously applied. That's the only downside because I have bleached hair and I need to use it frequently, so this bottle, if I used it like that every time would have only lasted me a week or 2. But I use less, and do not get the silkiness that I get from completely soaking my hair in the stuff. Also, do not see any long term damage repair being done to my hair, like some other products I've used. Actually seen a decline since I switched to try this product instead, particularly on my bangs and front of my hair which sees the majority of the heat applications. And I do use It's a 10 leave in, as well. I am VERY fond of THAT product. But without a good deep condition, it doesn't do as well of a job. Will be trying something different.
Good but not WOW.
May 23, 2016
I like this product for my highlighted, dry hair but I feel like you don't get a whole lot for what you pay. I get that its a higher quality than a regular "pharmacy type brand" BUT it feels like I still have to use a fair amount on my hair so this purchase is not going to last long at all. I have used other nice conditioners that require just a small amount but I don't feel that way about this one. I like their other products and I will enjoy this one while i have it but I don't think I would buy it again.
it's okay
August 10, 2014
I have really long (naturally wavy but I straighten it or put it up most of the time) hair that I have regularly dyed about every 5-6 weeks for several years. The ends of my hair are dry, but not too bad. I usually use Joico moisture recovery treatment balm (it leaves my hair feeling smooth and it's easy to brush through), but I had heard good things about this and gave it a try. I would say it's okay. It's not as moisturizing as I need on my ends so I probably wouldn't purchase it again. If your hair is normal then this would probably be a fine product to use.
7%
Not enough moisture
March 19, 2017
I use the shampoo from Art Naturals and love the results of hydrated hair. This product does not give the kine of deep mask I was looking for. it does not seem to give the moisture I was looking for. I will not order again.
Meh.
February 15, 2017
It hasn't hurt my hair. I cannot say I have noticed a lasting improvement, besides my hair becoming oily faster than normal. My hair is extremely soft, easy to brush, silky, and shiny the day after using but it does not last much longer than that. I am not unhappy with this product, but I will not be buying it again.
Not worth the high price tag
July 26, 2016
I have really dry, curly hair and I needed to add moisture back into my hair. When I used the hair mask, it worked to add moisture back, but I don't think this one is any better than a drug store hair mask that you could get for $6-$10. I don't think the price is worth it.
Not as great as I'd hoped based on all the positive reviews
June 13, 2016
This works ok. Not as great as I'd hoped based on all the positive reviews. Maybe my hair is just really jacked up. Not sure. If I dont use this every wash I can't notice a difference.
7%

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0%

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Two Star Reviews:

5%
Different formulation??
March 25, 2017
The real product gets more stars than this but the review if for the product I received. I don't believe it was authentic because the ingredients don't match the products I have been getting from both target and ulta. They don't even match what's posted here on the site. I'm not taking a risk with my hair although I'm not 100% sure it's not real. The photo I attached shows a bottle from Target's ingredients on yhe left and the bottle I received from Amazon on the right. As you can see, the ingredients are different and in different concentrations if you go based on the order.
I have 3c curly hair and I prefer to use ...
December 5, 2016
I have 3c curly hair and I prefer to use an oil instead of this. I find this to have a strong perfume scent which gives me a headache. The results were not what I would have hoped for given the reviews. It lightly moisturized my hair temporarily, but I didn't see long lasting results. I prefer coconut oil and a tiny bit of mousse.
Disappointed All Round
September 3, 2016
I have been a long time user of the original version of this conditioner and I love it, however this new "Plus Keratin" formulation is very thick, slick and heavy. My hair felt oilier than when before I washed it. In addition, the spray nozzle stopped working after just two uses, so even though I was committed to not wasting the bottle, I wound up having to do just that. One final note. I'm an average-size woman and the width of this bottle makes it impossible to spray with one hand, especially once it gets slippery from the product. Even in the original formulation I'd go back to the smaller sized bottle.
Didn't work for my hair
July 26, 2016
I have super dry, curly hair and was looking for something that would add moisture back into it. Based off of all the reviews, I thought I would try this. When I used it, it left my hair even more dry, and there was this kind of residue left behind that made it so I couldn't even get my brush through my hair.
I still think it is a good product.
January 16, 2016
I was Pumped for this for years and finally had enough to buy it, but it gave me no difference in hair. Mine is long, frizzy, and wavy. When I put it in damp, it feels soft. Once it's air dried, it comes out as if I had no hair product in. I tried it blow drying my hair, and it still comes out the same, although with a slight bit of softness. I've used it almost a month now and I see no difference. I believe that it could improve your ends though. The 4 oz bottle does run out quickly, sadly. Washing you hair every three days and using this product each time, the bottle will probably be empty by 3-6 months. I really do hope to keep trying it and getting a benefit in my hair. It IS fragrantly but can be bearable. I still think it is a good product .. When it's used correctly.
Nope
July 11, 2014
I was really excited to try this as I had read the amazing reviews and my hair stylist said it would be okay for hair that has been colored.Boy, am I disappointed!!It left my fine, curly hair flat and frizzy. No body, limp curls, frizz - disaster! There can't be much keratin in it to leave this much frizz. And I live in a dry climate so it's not like I'm dealing with humidity. The scent is also much stronger than I prefer (I want people to smell my perfume, not my conditioner) and kind of cheap, like something out of a drug store. Two stars because it did leave my hair feeling soft.P.S. My favorite conditioner by Bumble + Bumble has been discontinued which is why I'm trying new leave-ins. If anyone here knows of something comparable to Bumble + Bumble "Leave In, Rinse Out" please let me know!!!
4%
Two Stars
June 20, 2017
Nice smell, nice consistency -- but no effect on my hair.
Pre opened bottle?
January 6, 2016
This is an amazing deep conditioner, I can tell the difference when I wash it out. My hair is always smoother and less tangled after using this. The second time I ordered from this seller my bottle felt much lighter and I definitely think it had been opened and emptied a bit before it reached me.
Felt nice while it was on but as soon as I ...
December 1, 2015
Didnt work for my dry bleached hair. Felt nice while it was on but as soon as I rinsed it out it felt the same as usual.
Overpriced, poor quality ingredients, left my curly hair stringy and frizzy
August 24, 2015
Because of the inordinate number of positive reviews about It's a 10 Deep Conditioner Plus, I ignored the ingredients list and purchased it. Aside from the exorbitant price I practically had to take out a loan to pay for, it is loaded with ingredients that are not only bad for the condition of curly hair (and perhaps straight hair, too), some are not particularly safe for the skin. This deep conditioner left my hair dry, frizzy, and stringy.
Here's some of the major offenders:
Silicones - anything ending in -cone, -conol, -col, or -xane is not water-soluble and thus cause build-up that weigh curls down, diminishing definition. There are some really good silicones out there - ones with the prefix PPG or PEG come to mind (neither of which are found in this product).
Glycerin - it is heavy in humectants, which are made to pull moisture into the hair and retain it. This doesn't work unless weather conditions are virtually perfect.If the environment around the hair is drier than the hair, the humectants can possibly push moisture from the hair to the dry air to help balance the moisture in the atmosphere. It also notoriously fades hair color by dissolving and grabbing unbound dye molecules that are easily accessible near the exterior of the hair.
There are other problems, too. There are many ingredients listed that cause skin irritation, and in some cases aggravating existing eczema problems. I should have known better, but I gave the benefit of the doubt because of all the positive reviews.

Save yourself some frustration and a lot of money and invest in a deep conditioner that's actually good for your tresses such as Garnier Fructis Fortifying Deep Conditioner - Sleek & Shine 3 Minute Masque, Curl Junkie Curl Rehab Moisturizing Hair Treatment, or perhaps Bee Mine Bee-U-Ti-Ful Deep Conditioner. They all have high quality ingredients and are far more cost effective ranging from $.79/ounce compared to nearly $3/ounce for this stuff.

On a positive note, while quite strong, it smells luxurious. At least there's that. Unless you're fragrance-sensitive.
It's not a miracle if you have healthy hair to start with
November 25, 2013
I actually think this, in the long run, dries your hair out. I've heard before not to use keratin if you have healthy hair and unfortunately I didn't listen. My stylist mentioned my dry, tangled hair (and I use other high-quality products). While this definitely makes your hair feel good in the shower I think when it does wash out it pulls your natural vitamins out with it. Would not recommend if you have healthy hair.
4%
I have been using this mask and their conditioner for over a year now and I used to love them. However
September 7, 2017
This is the first time I am writing a review. I have been using this mask and their conditioner for over a year now and I used to love them. However, it seems like they changed the formula or something tis not right hat my hair appears too dry after the shower. My hair is dyed but has always been and I used this product before. I am disappointed if they changed something in their formula.
They changed the formula
August 18, 2017
I bought this before and loved it, then got a second one a couple of weeks ago and they definitely changed the formula. It's more runny and does not work the same as before. My hair isn't as soft and manageable as it did with my first bottle. I'm so sad they changed the formula :(
Did not absorb - left my hair basically the same
May 23, 2017
Did next to nothing. My hair is a bit dry and damaged in areas but it's not breaking off or so bad that I would consider cutting it. This conditioner did nothing - nada. It would not absorb. I may try it with a cap but the whole point is convenience.
Avoid if sensitive to fragrance
December 26, 2016
While I like the product for its benefits on my hair, the smell is strong and grandma-perfumy. It has a strong, overpowering artificial floral scent. If you are at all sensitive to scent avoid this product.
Waste of effort
December 5, 2016
Don't see any difference from using this, comparing to Dove hair conditioner.I applied this Argan oil hair mask thoroughly on my hair, covered it with hair cap, added heat for 5~10 minutes, washed and dried, applying hair serums on the way. And the result was very disappointing.I'd get the same results with the usual shampoo and conditioner,Waste of effort, waste of time, waste of money.I'm giving 2 stars because it wasn't a total crap, at least it was good enough to replace a Dove Conditioner(at 5 times more expensive price)
It does smell good but it did not have get effect with my ...
June 21, 2016
It does smell good but it did not have get effect with my hair. I have oily scale and dry tips. I used it after shower and left in hair for couple of hours. After the use my hair was soft but still did not look smooth. After a while it started to form yellow layer on the top of the cream. Since, I paid for it I am use the entire thing. I understand it might not be able to show it result in this short period of time. I will post update when I am done with it.
5%

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0%

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One Star Reviews:

6%
One Star
July 8, 2017
Way too expensive
Do not buy!
July 7, 2017
I have used this product for years and this is NOT the same. I used it after I took a shower last night and it didn't soften my hair at all. The consistency is way watered down! I actually woke up this morning with super frizzy hair. So I compared it to the last bit I had left of the bottle I purchased from a hair salon and it was completely different. As you can tell from the photo comparison, it's much more fluid. Don't waste your money on this it smells like rubbing alcohol.
... was supposed to be a spray but its thick like a lotion from the inside
March 15, 2017
this was supposed to be a spray but its thick like a lotion from the inside.. cant even spray it on my hair.. the product seems to be expired probably :/
This made my hair fall out. I noticed that ...
October 2, 2016
This made my hair fall out. I noticed that an area of my forehead that usually has baby hairs was completely soft and bald. My hairstylist had warned me not to use too much of anything with keratin in it because it can make some people's hair break. Remembering this conversation I researched online and found that keratin does make some people's hair fall out and that was the case with me. Although I did not directly put this product on my forehead when you are spraying the product on the lower half of your hair some will get on your face.I have stopped using the product now and my baby hair has grown back.
One Star
April 20, 2016
left my hair too dry
Don't waste your money
February 24, 2016
Did not calm down the frizzy mess on my head.
5%
seems like a normal conditioner to me
January 17, 2017
I just dyed my hair so I wanted to add back moisture and try to repair the damage done. This product didn't feel any different in my hair compared to other conditioners, and I didn't see / feel any difference in my hair afterwards either. I used it quite liberally as well. For me, it wasn't worth the money.
nothing special
December 26, 2016
no different than any other deep conditioner...wouldnt buy again..
Ripoff
August 8, 2016
Ripoff. The tube was open already (I don't know if it's supposed to) and there was very little inside. I have a medium length hair and the product was gone after using about 6-7 times.
I don't recommend
May 3, 2016
I felt my hair a bit softer and that was it. I was expecting better results after finishing all three product lines. For the price, the product is mediocre.
BAH...
December 21, 2015
I don't understand why it is so expensive... My girlfriend bought it and I tried it but it just makes me lose my hair...
5%
Ingredients in description differ from actual ingredients on container label
August 29, 2017
Ingredients don't match up to ingredients in description. There's no hydrolyzed keratin or oat protein in this. It advertises 3 hydrolyzed protein in description when it really only contains one. Was looking for a keratin protein based hair mask and art naturals really played me😔😔.
Horrible quality....not even as good as normal conditioner
July 15, 2017
horrible quality mask. I used it once, my hair actually felt dry after and didn't compare to other masks I have used. It is cheap, but I was so frustrated I went through the return process to get my little bit of money back. Would never buy again.......
This did absolutely nothing to my hair except strip it ...
July 15, 2017
This did absolutely nothing to my hair except strip it further. I have single processed bleached hair that maintained its natural softness 6 months after processing. I purchased after my hair started to get frizzy and dry out hoping to return to its softness. After using my usual shampoo and conditioner I used this product as a deep conditioner and rinsed out after 7 minutes. Brushing my usually maintainable hair was an absolute nightmare and my hair was never more dry.
Did nothing for my hair.
January 19, 2017
Did nothing for my hair, my hair actually felt drier on the ends.
Didn't work for my hair at all.
January 17, 2017
I just dyed my hair and wanted to give it back some mositure and repair some of the damage done. I was expecting really great things after i read the reviews and i was super excited to try this mask. It has literally done nothing for my hair, i am really disappointed. My hair is still really dry and there's no difference.
Meh
July 10, 2016
I've finished the whole product but it did nothing to my hair.. It smells good so that's the only good thing about itI'm not gonna repurchase it
7%

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Pricing info
Old Price
Old Price
Price
Price
$14.99updated: Mar 16, 2020
$14.39updated: Mar 9, 2020
$12.95updated: Mar 18, 2020
$17.43updated: Mar 9, 2020
$14.32updated: Mar 12, 2020
Features
Article Number
Article Number
0885316742871
0885376884337
0636160197443
0885673852855
0885245495046
Brand
Brand
It's a 10
Its a 10
ArtNaturals
It's a 10 Haircare
Aphogee
Currency
Currency
USD
USD
USD
USD
USD
Height
Height
236.2 in
98.4 in
137.8 in
393.7 in
157.5 in
Length
Length
157.5 in
59.1 in
98.4 in
59.1 in
78.7 in
Manufacturer
Manufacturer
Deva Concepts - DROPSHIP
Deva Concepts - DROPSHIP
Art Naturals
It's a 10
Atlas Ethnic
Model
Model
It'-0005
25334703
Hair Conditioner
ITS000372
35113
MPN
MPN
2180331
47125
Hair Conditioner
47124
35113
Number of Parts
Number of Parts
2180331
47125
Hair Conditioner
47124
35113
Product Group
Product Group
Beauty
Beauty
Beauty
Health and Beauty
Beauty
Product Type
Product Type
BEAUTY
ABIS_DRUGSTORE
BEAUTY
ABIS_DRUGSTORE
BEAUTY
Publisher
Publisher
Deva Concepts - DROPSHIP
Deva Concepts - DROPSHIP
Art Naturals
It's a 10
Atlas Ethnic
Quantity
Quantity
1
1
1
1
1
Reviews
Reviews
Size
Size
4.00
5 oz.
8oz
10 fl. oz.
16 oz.
Studio
Studio
Deva Concepts - DROPSHIP
Deva Concepts - DROPSHIP
Art Naturals
It's a 10
Atlas Ethnic
Weight
Weight
0.9 oz
1.1 oz
1.8 oz
2.4 oz
3.4 oz
Width
Width
196.8 in
255.9 in
98.4 in
98.4 in
118.1 in
Feature
Feature

Replaces lost protein

Protects against heat

Detangles, defrizzes, and adds shine

Seals cuticules for extra silky hair

Restores hydration balance

Keratin portein enriched, deeply moisturizes

Superior penetration, smoothes, detangles

Restores elasticity and strength, protects color

100 PERCENT ALL NATURAL MOROCCAN ARGAN OIL: ArtNaturals is excited to offer you our new, all natural treatment for dry and damaged hair and scalp. ArtNaturals Argan Oil Hair Mask; natural conditioning straight from the kernels of the Moroccan Argan Tree. This deeply hydrating oil is rich in vitamin e and key fatty acids. Guaranteed to restore and strengthen weak, damaged, and brittle hair, restoring healthy shine, softness, and luster while delivering healing moisturizers and keratin. Treat split ends and tame frizz while giving your hair a healthy radiance and renewed volume & strength. Create protection against the damaging effects of heat and styling while fostering ideal growth conditions for all types of hair. Argan oil's unique hydration is ideal for the treatment of dandruff and dry scalp and our refined mixture of jojoba, green tea, and aloe gives your hair added moisturizing benefits and vitamin rich healing, restoring follicles and adding brilliant shine. At ArtNaturals we stand by our products which is why we offer you a 100% money back guarantee, so you can buy with confidence risk free.

MULTIPLE SOURCES OF HYDRATION AND HEALING: Our Nourishing blend of all natural ingredients creates stronger, hydrated hair that can withstand the strain of blow drying, straightening, and curling. This protection is achieved through a balance of all natural extracts that together further promote improved texture, softness, manageability, and shine. We start with 100% Moroccan Argan Oil for its unprecedented moisturizing benefits and rich concentration of vitamins A & E. This all natural oil is extracted from the kernels of the argan tree and has been used for centuries by the peoples of Morocco as a source of healing, skin & hair care treatment, and even as a vitamin rich food source. Next we add the further hydrating power of all natural JoJoba Oil. This gentle yet power oil is packed with vitamin E, B-COMPLEX, and nourishing moisture. When Jojoba oil is applied, it acts as a natural emollient soothing skin while unclogging hair follicles, promoting growth while hydrating and nourishing your hair. We then add green tea and sage extract to serve as powerful antioxidants, unleashing free radicals and acting as an aid in the treatment of psoriasis and dandruff by reducing inflammation and soothing the scalp. Finally we include aloe vera extract for its noted hydration, healing, and cooling properties. Aloa also works as powerful cleanser and antimicrobial ridding your hair of bacteria and grime. Together this delicately crafted combination of ingredients work on all types of hair to give you unprecedented levels of hydration and shine. We guarantee results or your money back.

WHAT EXACTLY IS A "HAIR MASK" AND HOW DO I USE IT?: Argan Oil Hair Mask is a "leave in conditioner" that acts to radically moisturize your hair while restoring manageability and and shine. Similar to a facial masks, hair masks are applied after cleansing and left applied for a time to allow your hair opportunity to absorb key vitamins and nutrients. For best results, portion a generous amount of oil to shampooed and towel dried hair. Apply to hair and scalp using a comb or pick to ensure even distribution, paying special attention to your ends. Let oil rest for up to 10 minutes allowing the deep hydration to penetrate follicles and scalp, and restore split ends. Once complete rinse hair thoroughly. Your hair will experience instant shine and luster however for maximum softness, hydration, and strengthening results, include Argan Oil Hair Mask in your regular hair care routine.

THE HIGHEST STANDARDS OF EXCELLENCE: At ArtNatural we are committed to the use of 100 percent all natural ingredients. We understand that you place trust in us, to provide you with safe, healthy and ethically conscious products. We take that trust seriously and are committed to products that meet the highest standards of excellence. Our argan oil hair mask is certified fair trade and comes to you with the promise of ethical and fair practices for the skilled labor and global partners that proudly contribute to our products. All our products are all natural and meet the highest levels of consumer safety and transparency. Our ingredients are always clearly labeled and 100% thorough and truthful. Our love of beauty stretches beyond humanity and strives to see the wonder in all of nature. That is why our packaging is made with recycled materials and our ingredients vegan certified, paraben free and cruelty free.

ARTNATURALS ALL NATURAL ARGAN OIL HAIR MASK, 100% SATISFACTION GUARANTEED: Your satisfaction is what drives us to provide the highest quality all natural and organic health and beauty products on the market. If at any time you are not completely satisfied with your purchase feel free to return it to us for a full and prompt refund. At ArtNaturals we are committed to the fair and honest treatment of our global growers and partners. This is why our argan oil is certified fair trade. This level of dignity and respect stretches beyond our workforce to include all of nature. We stand committed to the production of paraben free and cruelty free goods. Building relationships of trust with those committed to an organic and natural lifestyle is what we do if at any time you have questions or ideas about how we can serve you better, we would love to hear from you.

Sulfate and paraben free locks out humidity

Protects from sun damage

Keratin protein infused

Protects from sun damage

Preserves hair color

Protects from thermal styling

Prevents breakage and split ends

Anti-oxidant green tea protects hair

Adds body for easier styling

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