Side by Side Comparison of: Giovanni Cosmetics, Inc. vs It's a 10

So far so good. Leaves hair nice and soft and smooth. Not heavy on the hair and not greasy. I think I need something more powerful for my curly hair though. It smells great too!

Love love love this conditioner. My hair soaks it up. Leaving it soft enough to detangle with ease. There is no smell to it. It's very lightweight.

This is my favorite summer leave-in. I am an African-American woman with natural hair who tends to wear twist-outs for the whole summer. This holds in moisture without lots of weight or flakes. I can use this with an oil and cream moisturizer and not need to re-moisturize my hair for the next 3-4 days. Be forewarned though, as with most leave in conditioners, it will take a long time for your hair to dry after applying - especially if you do not use heat.

This is my favorite leave-in conditioner. I have really curly hair, and I'm super picky with what I use. My hair dresser throughout the years has tried different products to keep my hair looking smooth and feeling soft. Once he tried Giovanni's Direct Leave-In Conditioner, I needed to look no further. It smells pretty, it keeps my hair soft, looking smooth, and helps add some weight to my curls so when I let my hair out my hair goes down not up.If you're debating just to try this product, I suggest that you do because you will not be disappointed.

I have been using this product for many years. Each bottle lasts for a long time. I have frizzy hair that has been very long, to my waist. This helps tame the frizz and makes long hair more manageable without leaving it greasy.

I think it might work.. Just tried this conditioner last night. My hair looks great this morning. I have tried so many product on my hair! My hair is dry and a little frizzy, and nothing would tame it. So far, I am pleased with this product. Best of all, I like the fact that Giovanni products are cruelty-free!!! That is a HUGE selling point for me.

Yup, it's the same product you're used to! I fell in love with this product after my hairstylist put it in my hair after highlighting it. Even after highlights, when my hair is extra dry, this product will make it soft and smooth and easy to comb. It's like the no more tangles product we used as kids, but a million times better. Great find, I cannot live without this product. My hair looks so much healthier and feels so soft. I won't go anywhere without it, and even have travel size. I use a quarter sized amount, maybe ten pumps. This is the best price I have found.

Yes, it may be a bit expensive, but PLEASE try it, because I'm telling you, I'm HOOKED! This product, along with Biosilk, are my two lifesavers, and people are always asking me why I have such smooth hair. This, my friends, is my secret.I tend to use 6-10 sprays every morning and I have long, wavy, sun-damaged-prone light brown hair with some blonde sun streaks. I've never died my hair, so I don't know how this is with colored hair, but I do tend to have some dry and damaged hair from going to the beach and being in the sun literally everyday. When I started using this everyday, it made the sun-damage and dryness totally smooth and perfect.BUY THIS! TREAT YOURSELF!

It's a 10 products have forever changed my hairs health! I use this miracle leave-in product after I shower. Some people say you are not supposed to brush your hair while its still wet, but if I do not then when it dries I am a beast from the east with a birds nest on top of my head!!So, after showering, I dry off/moisturize my skin/do a few things. Then I spray this product in my hair twice only!**side note- if you spray it too much I have found it leaves excess product in your hair after it dries and makes the texture strange**-After a couple sprays of this product in my hair, I am able to brush out my hair no problems. It makes my hair untangle from the knots created while showering and glide right out.This product has saved me a lot of ripping and tugging at knots in my wet hair, and beyond that my hair has became fuller and healthier over time. Love this product and will be using it for life.

I love this! It detangles, smooths and leaves your hair smelling great! I do not use it though when I straighten my hair because on me personally, I feel my hair is too oily and feels stiff/sticky when I'm done. I do use this everyday/every other day (after I shower on wet hair) to detangle my hair (I have naturally curly hair) so when I use the diffuser to blow dry my curls, they look amazing! Totally recommend and will always buy!

I don't usually write reviews, but I absolutely had to for this product. I like to flat iron my hair and was looking for a product that would help protect from the heat, but was not heavy and oily. I searched the internet and found out about this product. I read other Amazon reviews and decided to give it a try. This is one of the BEST if not BEST products I have ever used for flat ironing my hair. I'm a black female. Don't know my hair type by classification, but it's not tightly coiled. More like a loose wave. I can usually blow dry my hair and that straightens it out pretty easily and then flat iron it for a silky smooth finish. I washed, conditioned and then applied the product to my hair. It definitely detangles as I was able to run the comb through my hair pretty easily. As I blow dried sections of my hair, I could IMMEDIATELY see and feel that it was soft, light and had great movement. Then to the flat iron. No problem. Hair looks just about as good as coming out of a salon. Over the years I've tried many serums, sprays etc, but this is the one product by far that I've been instantly impressed with. Someone said, you can't go wrong with this product and I TOTALLY AGREE!!!

Given the price I was hesitant to order but went out on a limb with this after reading the other reviews. I was really happy that I did because this works wonderfully. It was more expensive than I would have liked but after using it, I would definitely order it again. My sister-in-law will be getting a bottle for her birthday as part of her present for sure this year.I have long wavy/curly hair that likes to tangle or become frizzy at a moment's notice, so I've tried a bunch of different products over the years but this really helps tame it down and make my hair soft and MUCH more manageable, plus it smells great. It's definitely earned it's name.I'm a really big fan of this product, and would recommend giving it a shot to other buyers.

I love this leave in conditioner! The only reason I gave it four stars instead of five is because there's one leave in conditioner that suits my type of curly hair more. But this is a close second. I'm certain I'll use and buy again.

I use this on my daughter's natural hair and it makes it soft and manageable. I would purchase it and again and also recommend it to others.

I like this leave-in condioner, it does the trick. I like that it's not strongly scented, the scent is mild and pleasant. It's not oily at all (as long as you don't use too much).

I'm not a big fan of this as a leave in. It's ok for moisture but there's no curl defining properties to it. I definitely prefer my Shea moisture jbco leave in above this but it's an amazing detangler. I just wet my hair and put a dime size amount of this in the section I'm working on and the comb glides through.

I like it, I don't love it. If you're a natural looking for a leave in with good slip that's heavy enough for 4a-c hair, it's a good one, but I've been natural my whole life and when I was a broke college girl, I used Suave Conditioner as a leave in (and for everything else) and it was just as good. Honestly, it's not worth the price unless you're not concerned about price. I'd stick with tresseme or even suave coconut for a good smell, good slip and great conditioning. I like it and I understand why so many girls like it because it SAYS leave in while still being heavy enough to provide slip and deep moisture, but you can use regular conditioner as leave in, check the ingredients! They're exactly the same as a regular conditioner.

I love the product itself, but I think the size selection is not reasonable. The packaging makes it look much bigger than it is, but in reality, an 8.5 oz container is smaller than a 12 oz can of soda (think about it). It's time to make it available in larger sizes to the public. Like I said, I like the product, but not enough to buy this amount/price for use on a regular basis.

My little has super curly hair that is very hard to tame. She cries and cries because of knots. I brush it 3 times a day! I love this product as it isn't just a liquid, it's actually a thicker cream that sprays! Works fantastic on my kids hair. Not too crazy about the sleep, but it works!

Good smell, but can weigh hair down

My hair has some damage after years of dyeing and using heat products on it daily. I picked this up in hopes of protecting my hair after washing. I spray this on after towel drying and it makes my hair feel super soft. It makes it much easier to handle while blow drying. I have noticed over time some improvements to the texture of my hair. It does not tangle as easily as it used to. My only complaint about this product is that you have to watch how much you use. If you use too much, your hair looks more greasy on day two. Other than that, I do like that I am seeing some improvement and will continue to use this. I'm interested in trying their other products to see if it helps repair my hair.

It’s a 10 leave in conditioner is a pretty good product. It is easy to apply and does conditioner hair, but does leave my hair a little oily/greasy. If you are looking for a fantastic hair vitamin, definitely buy Vitamiss Volume – Hair Nourishment and Volume Amplifier for Women

I have been using this leave in product consistently for about 4 months and I have noticed a big difference in the softness and overall quality of my hair. I swim regularly and color my hair, so it can appear to be dry/damaged pretty quickly. Typically, I would consider my hair to be normal to thick and I have only used products similar to this before for heat protection. Previously to purchasing this I was trying hair masks and coconut oil treatments, but nothing was really helping the quality of my hair. This product helps to keep my hair from splitting and breaking towards the ends in addition to giving me some protection when I heat style it.

This stuff really works well. I got a much larger bottle than I was expecting. I had previously bought this product in a much smaller bottle at a higher price from a hair salon. I really liked it, so I thought I'd look on Amazon to see if it was cheaper. It doesn't make my hair SO soft that I can't do anything with it styling wise, but it gives it a nice texture and a bit of shine. I spray it in after I've washed my hair, and before I dry it. It really comes out pretty nice. A lot of leave in conditioners I've found sort of weigh your hair down and make it a bit greasy, and also make styling a bit difficult. This seems like a happy medium and I'm sticking with it.

I was told this was the best leave in conditioner for thick curly hair. I can't say I agree. I used it as a leave in and then blew dry my hair. Made my hair stiff and greasy feeling. Maybe it'll work better on air dried hair. Definitely not good for blow drying!

Was ok on my hair (4c); phenomenal on my son's hair (3c). I'm not counting it out... I will say when it is first applied it looks like it's not going to blend in well, thick white coating; but that's not the case, very happy about that!

Not sure what the hype is with this product. I used it a few times but didnt' find it to be the "holy grail" that many claim it is. I don't hate it but probably wont' be ordering more. Wasn't the best product I've ever used for my hair

This didn't perform so well for my kinky hair as it may have for others. It did nothing to detangle my hair the way some other deep conditioners do. Sorry, I tried.

I just think this is ok. Perhaps I need to dilute it? It did not play well with the gel I applied on top of it and there was massive flaking and I was not impressed with that.I will try it diluted and then change my review based on that.

Leave in conditioners tend to feel heavy on me and if I go a couple of days without a wash it feels like it gets crusty. This product is less than other but still not super awesome. To me it doesn't have any fragrance at all which is better than a strong fragrance but I don't mind a inconspicuous scent. :)

Not sure I see a difference that I like. And I wonder if the scent has given me some headaches. I'm not using it daily, which was the idea when I ordered it. Maybe it's just not what my hair needed, but I'm not impressed.

Used it as directed. Not great results. Taken with me on a long trip due to it's size. It didn't really condition my hair as well as other products I have purchased, it didn't leave it high and dry either, but at the end of the trip, I just tossed it out when I ran low on space. I won't be buying again.

I'm not entirely sure just how much these products protect hair from hot iron damage. My daughter and I both use this product. She straightens her hair 2-4 times a week. I straighten mine maybe once every two months. My hair is very soft and silky and using this product definitely helps with that... I definitely notice a difference, but with my daughter's hair, it seems merely a detangler that smells amazing. I'm sure it may help a little, but not enough protection from heat.

I think this product may be watered down in some way. I have very short hair and have to use 15+ pumps to detangle and even then I still have difficulty combing through. I've been purchasing this product in the small bottles (from the drugstore) for quite a while and I never had to use more than 3 or 4 pumps with those. It still works. It just takes a lot of product for the positive result.

This might sound crazy, but the bottle I buy from the store seems to put more moisture in my hair than the Amazon bottle... Starting to question whether it's legit. I can feel a difference in my hair between the two.

I really don't understand the awesome reviews of this product. I have fairly normal hair, but it can be a tiny bit dry sometimes, so I thought maybe this would be great for that and whatever else benefits - i don't even think I checked, just wanted to try it based on the reviews. I'm actually coming out of this quite confused as I feel like plenty of other products do exactly the same thing and even for cheaper. It certainly wasn't a miracle for me. I saw someone posting about watered down ones being shipped - maybe I had that issue, i don't know.

I should have listened to the other reviewers. This stuff is very thick. Thicker than the kind you rinse off. And it does leave your hair kind of stiff. I was expecting a spray or at least something more fluid like Paul Newman's leave in conditioner. The only thing I like is the citrus scent.

Loved this product until I bought it the other day and the texture changed and it doesn't have the slip that it had before. Very disappointed!

I have thick curly hair. It's fine not coarse which may be why this product did not work for me. It actually dried my hair out so I stopped using it. It sounds like if you have the right hair type it this works quite well though.

I tried to use to because I bought it but it was a big fail. I followed the Youtube hype and purchased it. I do not see the big deal. It does not have a great smell to it and it left my hair feeling dry and stripped oppose to conditioned. I have use most of it just to give it a chance and mix with other things to see if it would be different but it hasnt been. At this point, it will stay under my bathroom counter until I find someone to give it to.

This leaves a greasy film on my hair and doesn't do much for thickness either. Waste of money as far as I'm concerned.

I've been using this product for 2 month now, I'm from Perú and here there aren't good products for wavy hair so searching the web I found very good reviews from this product... so I order it hoping it would do the same for my wavy frizzy hair... but it really didn't help at all =(

Not sure what happened but this is the first time I ordered this product online and it seemed different than the ones I bought at Target. Not as good. I had to use a LOT of it. Left weird sticky residue. I wonder if it was tampered with, watered down? Normally this is a great product. I'll stick to Target for this one.

My sister recommended and swore by this shampoo and conditioner and I read the reviews but I don't see any big deal about it. I use Pantene products or the Orlando Pita shampoo and conditioner and I think they are much better, they smell much better and they are also much less expensive. I am sorry that I kept the shampoo or the conditioner and I would not recommend it at all since there is nothing special about it.

I didn't notice any improvement. My hair felt a little sticky and tangled.

I'm not liking this product as much as the others who have reviewed it. I can't get it evenly distributed through my hair without it feeling greasy/waxy. I have thin, fine hair of medium length. I wouldn't recommend this product for anyone with hair like mine.

I did not find much difference after using it as my hair is still frizzy. But was little soft after I sprayed it and the odour is good too.I am not going to spend money re-purchasing this product as it didn't work for my hair.

I must have a sensitive scalp because when the weather gets warm my head starts to itch after I put this on.It does make your hair look nice and smooth, just can't stand the itch.

Yuck. Made your hair super dirty and oily with even a small amount. Smell wasn't pleasurable either

This product is not as advertised. It is both heavy and sticky. Not sure how they can advertise weightless

Worst I have used and I have tried many.

After using Nexxus Headdress this is a big let down. Makes my hair greasy

I bought this product believing that I would be getting what I ordered. The ingredients listed for this product is not what you actually get when you receive the product. The ingredients on the product are actually: Aqua (Purified water). Cetyl Alcohol. Tocopherol (vitamin E). Panthenol (Pro-vitamin B5). Citric Acid. Phenoxyethanol. *Aloe Barbadensis (Aloe Vera) Leaf Juice. *Helanthus Annuus (Sunflower) Seed Oil. *Glycine Soja (Soybean) Seed Extract. *Betula Alba Extract. *Malva Sylvestris (Mallow) Extract. *Achillea Millefolium Extract. *Chamomilla Recutita (Matricaria) Flower Extract. *Equisetum Arvense Extract. *Lavandula Angustifolia (Lavender) Extract. *Rosmarinus Officinalis (Rosemary) Leaf Extract. *Salvia Sclarea (Clary) Extract. *Thymus Vulgaris (Thyme) Extract. *Tussilago Farfara (Coltsfoot) Flower Extract. *Urtica Dioica (Nettle) Extract.This product did nothing for my hair and if I had known "Phenoxyethanol" was going to be in it I would have never bought the product.

It did absolutely nothing! I tried it as a leave in conditioner- adding it to a few drops of oil sometimes... If anything the oil helps tame some frizz.. This actually make my hair feel like the ends of a broomstick. And I tried everything- a little, a lot, with oil, with no oil- no results!

I have naturally wavy, frizzy hair. After reading the miraculous reviews claiming this product transformed their frizzy hair, I bought a bottle. After using it every day for several months, it still hasn't reduced the frizz.

I think this might have been fake. I've used Its a 10 spray daily for years, but this particular bottle seems to coat and weigh down my hair. Does not seem like the real deal. I'm using it to soften my dogs fur after his bath as I can't use it on my hair.

The product that I received is NOT real. I do not recomend. I have a purchased the real Its a 10 Leave in spray from Target, Ulta, etc. straight from the store and I compared these bottles and theymre significantly different. They even spray differently. The prodcut smells and looks quite similar, however I have been using this product long enough to know that there was something off about this, obviously.

This seller is selling a FAKE version of this product. I have been using It's a 10 for several months now, and it's awesome. THIS guy's stuff is watered down, smells different, and doesn't work. I am trying to return it, but this seller is forcing me to pay to ship it back!STAY AWAY FROM THIS SELLER! READ ALL REVIEWS BEFORE BUYING!!!

Zero stars. This is not an authentic product. I have been using the real stuff for 15 years. The product I got from Amazon doesn't smell the same, the consistency is watery and it dried out my hair! This is fake! Into the picture the real stuff is on the left and the Amazon bought stuff in on the right.

really don't know how this is getting such great reviews...I had used this product for 3 years having always bought it from the salon. Then it became to be a bit expensive so I held off on buying more. When I saw this I was so excited, you don't even understand. Ugh. If I only knew then. Since it had been some time since my last purchase I hadn't noticed the differences in the product right away. But it seemed to be leaving a waxy/sticky thick residue on my hair. Leaving it looking dirty within less than 12 hours of a wash. I was sure it was my shampoo never considering that this product I loved was the culprit. I started seeing reviews on fake products and got curious. I stopped using and my problems disappeared. I then bought a smaller bottle from the salon and was so shocked I hadn't noticed the glue smell from my bottle purchased from Amazon it's crazy. After using the REAL stuff my hair was soft and manageable....ugh until i stopped using it, it was ruining my hair!!!!!This is NOT an authentic product. ;(I wish I could say that it is.