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Maidenform
Maidenform Women's One Fabulous Fit Tailored Demi Bra, White,36 B - Maidenform
Maidenform
Maidenform Women's Comfort Devotion Demi Bra, White/Stone,36B - Maidenform
Maidenform
Maidenform Women's Custom Lift? Tailored Satin Demi Bra #9729,Black,36B - Maidenform
Maidenform
Maidenform Women's Comfort Devotion Embellished Demi Bra, Black/Body Beige,36B - Maidenform
WingsLove
Women's Everyday Basic Seamless Lightly Padded Underwire Plunge Demi T-shirt Bra(Nude,36B) - WingsLove

Side by Side Comparison of: Maidenform vs WingsLove

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Maidenform http://ecx.images-amazon.com/images/I/4191K0OcibL._SL160_.jpg
Maidenform Women's One Fabulous Fit Tailored Demi Bra, White,36 B - Maidenform
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Maidenform https://images-na.ssl-images-amazon.com/images/I/41bC73y2B8L._SL160_.jpg
Maidenform Women's Comfort Devotion Demi Bra, White/Stone,36B - Maidenform
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Maidenform https://images-na.ssl-images-amazon.com/images/I/41l-CR2jRNL._SL160_.jpg
Maidenform Women's Custom Lift? Tailored Satin Demi Bra #9729,Black,36B - Maidenform
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Maidenform https://images-na.ssl-images-amazon.com/images/I/41UiQ5Bxr6L._SL160_.jpg
Maidenform Women's Comfort Devotion Embellished Demi Bra, Black/Body Beige,36B - Maidenform
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WingsLove https://images-na.ssl-images-amazon.com/images/I/414E97YQtTL._SL160_.jpg
Women's Everyday Basic Seamless Lightly Padded Underwire Plunge Demi T-shirt Bra(Nude,36B) - WingsLove
Rating info
eComparisons Score
eComparisons ScoreThe "Comparison Score" Is calculated based on the average number of times this item was compared with other items in this category by our users
7.8
0
0
8.2
8
User Rating (Amazon)
User Rating (Amazon)

Five Star Reviews:

55%
I ordered these in 6 colors!
July 2, 2017
I love these bras. They are very comfortable and look great under all my clothing. I normally wear a 34 but needed a 36.
Worth Every Penny
June 16, 2017
Fits as spected. I am a long term Maidenform customer, so I already knew my size. What I love about the bra is that it has padding but not in a push-up bra kind of way. In addition to that, the model lasts a long time (about 3-4 years of constant use and washings). So it is worth every penny that I've paid for them.
Hold My Boobs
May 23, 2017
I love Maidenform. I have been wearing them for a while and I find the sizing is consistent. If you buy one size and like it, you can buy any Maidenform and they will all fit the same. They last a long time and tend to have cute patterns. Great purchase, everytime!
Comfortable
April 18, 2017
These are my go-to regular bra. They do wear out and start showing the cup top under the shirt as a weird line, but their comfortable, relatively long lasting (get a year of life out of them), and come in a lot of cute designs. Don't really give them any TLC for washing, just through them in with a standard load, which probably reduces their life span a lot, but their cheap, so I'm ok with that.
Fits true to size and us comfy. Plus a great sales price!
February 27, 2017
I love this bra. It's true to size, fits well and us really comfy. No gaps or sags and seems to be constructed well. I'll be stocking up on more of these in the future. Especially, if I can get some more in this price range. Thanks Maidenform.
Afforable and long lasting
July 17, 2016
Your basic t-shirt bra. Just the right amount of support. Available in an array of super fun colors. I'm s huge fan of these and now have about 10 of them. The thing I love most is how well they hold up in the washer. I know there are firm believers of hand washing bras, but I'm not one of them (I sweat WAY too much to get the smell out without a washer, and I don't have that kind of time on my hands). I've been using this brand and style for over 10 years, and I've never experienced a wire pop from putting them in the dryer. I still have a few from ten years ago when I first bought them that are still kickin' fine! Five stars all around! I've recommended these to so many of my friends, and will continue to do so!
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Four Star Reviews:

17%
It is a nice bra but it gapped on the sides of each ...
August 27, 2017
It is a nice bra but it gapped on the sides of each breast. I have this same bra I purchased several years ago and it fits fine. The other day I purchased the same bra in a 34 and it fits fine.
after many tries, this one is a decent (but not perfect) fit
May 22, 2017
i'm not a fan of bras in general, and at the age of 60 have only had a couple of bras in my entire life. I've never been able to find one that comfortably fits my smallish breasts with my wider chest width, but this one is a decent start.
This is a great every day bra but the beige is more like ...
April 20, 2017
Ladies, beware. This is a great every day bra but the beige is more like tan. I'm dark brown hair/eyes, olive complected and this bra is dark on me and looks grey under white and cream.
Comfortable bra
March 17, 2017
Comfortable bra, I just found it ran a little small (tight around the ribcage) but it's hard to go up any higher because then the bra cups seem to get too ridiculously big (too full of a coverage) . Wish this style /bra came in a 40c.
Maybe the best bra I've ever had.
October 5, 2014
I have shopped and shopped, and bought and returned bras, and have so much trouble feeling comfortable. The latest bras all seem to make me look like I'm wearing female gladiator armor and am all poked out, which is not the look I was going for.I spent alot of time browsing through the bras on Amazon and read lots of reviews. This one seemed like my best option, but I was not hopeful, really, and figured I'd better save the packaging because it was probably going back.But I was happily surprised! The bra is comfortable and the underwire doesn't dig into me, and it looks natural, which is what I want it to look like.The only problem is that it fits a little tight around the body compared to most other bras I've tried. (I'm a 36B). I might try a 38B next time? But it's still a strong recommend, and rarely write reviews, though I shop here lots!
Comfy and fits well
January 21, 2014
I ordered this bra being nervous since I'm ordering it online, but it has been great! I love it because it does not have any extra "push-up" padding but it offers proper support, while maintaining comfort. It cut a little lower than I expected, but not so much that it is inconvenient or uncomfortable. I ordered a 36C (which I usually order based on the measurement they did at Victoria's Secret) and it fit me just right. The strap that reaches around the back is somewhat thin, which I could see as potentially problematic for bigger busted women or if you prefer the strap to be wider.
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Three Star Reviews:

12%
Buyer beware- poor return policy on a usually great bra
October 1, 2017
Yes, it fits well and looks good but one of the two bras I ordered was too scratchy to wear- threads were bunched up in the back strap at one place which made it unbearable after a few hours of wear. When I went to return this bra (and keep the other), I discovered that not only was there no free return shipping but that there is a "15% restocking fee" that makes the bra not worth returning.
Not the same fit as others of the same style
September 13, 2017
I have several other bras just like this, but for some reason, this one does not fit the same. It has a shorter underwire, so the edges of the cups flop some, without that support. Great color, but very uncomfortable to wear.
Fits ok, but doesn't look good on me
June 20, 2017
Three stars for being comfortable, lightweight, and almost fitting perfectly, but the cups have a molded shape that does not work with my breasts. I don't think trying a different size would be a solution. Looks kind of "pointy" and unnatural under my T-shirts, gapes a little in the very center.
Love the polka-dots
January 31, 2017
Cute bra. Love the polka-dots. I ordered it to replace a similar Maidenform model which I could not find in the correct size. This bra is slightly smaller in fit than the other slightly different models I was replacing and that I ordered at the same time. Both the band and the cups are smaller than expected, but not so much that I can't wear it. Although it won't be my favorite.
Perfectly fine - nice comfortable material and good construction
July 31, 2016
I've purchased these bras before. Perfectly fine - nice comfortable material and good construction. However one purchased in March, and worn occasionally in rotation with many bras - the underwire began coming out in June. Couldn't have worn it more than 9 times before that happened. Accustomed to these lasting much longer than that. Not sure I got my money's worth on this one. 9 wears for $17? Still thinking about it.
It's not you, it's me.
September 2, 2015
I am a fully grown woman and yet I can't find a bra that's small enough for me in stores. I am petite in general, but still, this is frustrating. So I tried looking online. After getting over the fact that searching for bras in my size mostly brought up things labeled "Big Girl Bra" and "Training Bra", I decided to give this one a try. It does fit me better than what I've bought in stores, but I am uneven and it only truly fits on one side. It's not that the bra is poorly made, I just haven't found the right one for me yet. I was hoping it would have a bit more padding because that tends to hide the unevenness better. #boobproblems
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Two Star Reviews:

8%
Fits differently than same sized bra of a different color ...
August 16, 2017
Fits differently than same sized bra of a different color that I ordered. A little snug, but still fit. Doesn't show under a t-shirt.
Runs small
August 2, 2017
Great price and seemingly well constructed. But was returned because it was smaller than other by this brand
Not as expected
July 21, 2017
Very cheaply made. Nothing like the others that I have actually purchased in stores. Everything from the fabric to the padding to the strps feels cheaply made. Almost hard to believe it could be a maidenform bra at all. It's functional, but definitely won't be wearing very often.
Fits weird, even though the material is nice
January 28, 2016
This fit weird - I'm between a 34D and 34DD, and the cup came way up into my armpits and way high up towards my collar bones, even though it was more or less the right size volume wise. The molding of the cup also tried to make my boobs point in a weird slightly outwards direction that they don't naturally point. Returned it.On the upside, the material is nice, the prints are cute, the band fit as expected, and nothing poked in any weird ways. Maidenform designs good affordable bras.Also beware the the metal sliders on the front-adjusting straps might hit you right on the collarbones, which is super uncomfortable.
odd cup shape, poor design
November 4, 2015
I've had great experience with Maidenform's 38DD bras, and this was ordered with two other Maidenform bras that fit perfectly. But this one is a disappointment. The cups are oddly shaped and spaced too far apart, making me bulge over the tops while simultaneously not filling the cups at the sides. Changing bra size wouldn't help. It's a poor design and very unflattering, and it's not what I would expect from this company. Returning.I recommend this style instead, which is also by Maidenform: Maidenform Women's One Fab Fit Embellished Extra Coverage Demi Underwire Bra, Paris Nude/Ivory,38DD.
Not what it used to be......
February 27, 2013
Maidenform style #7959 used to be a fuller coverage bra that was perfect for under T-shirts because it was a smooth cup with slight padding which formed to your own shape. I have 6 that are wearing out and was so happy to see the style on this website for a great price. I was very disappointed when I received this package and the demi version is a completely different bra marketed under the same style # as the ones I bought at a department store. This new style is an oddly molded half bra that doesn't look natural under clothing - creating points where there shouldn't be any. I've worn the same size and style for many years, and this product did not live up to the standard.
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One Star Reviews:

8%
These don't like the same as the one I've bought at the ...
October 8, 2017
These don't like the same as the one I've bought at the store in the past. The material and fit seem cheap, the straps are hooks are very cheap quality. I won't buy these bras online anymore. I rather take the time to go the store and find the real ones.
ASK FOR THE EXACT MEASUREMENT OF THE BAND WIDTH BEFORE YOU ORDER!!! SIZING INCORRECT!!!!
September 20, 2017
This was advertised as a 38C. I have several other bras in my wardrobe in that size. This one came in a full l.5" narrower in band width and I cannot wear it. I asked to return it. I was informed that I have to have all the original packaging and tags (I do), it must be unworn (it is), and I have to pay shipping which is going to cost more the way it was packed in a big box which I am required to return it in (I have it), than the bra actually cost. This makes no sense. I am very unhappy with this garment and will be donating it to Goodwill. This was falsely advertised. NO FAB FIT TO THIS!!!
Pretty sure its a knockoff!!!!!
September 16, 2017
Pretty sure this is a knockoff! Has a small white tag sown on to the back clasp... Maidenform does not tag; info is always printed on the inside of the double layer back panel; aweful for for a 34d which all my Maidrnforms are regardless of style; very, VERY cheaply made and cups are weird. The side panels are one layer with exposed stitching and I can tell it was a return because there was no company tag on the strap, just a piece of plastic where it was stopped off.Have more of these on order and all will be going back.I ordered several Comfort Devotions from Amazon, demi and full coverage and are authentic. I think I read one or two other reviews that they may be a fake. Had to see for myself.Dang!
Incredibly inconsistent sizing
July 21, 2017
The sizes and shapes of these bras are incredibly inconsistent. I ordered a 32D and it was way too small, but seemed like a normal shaped bra. I then ordered a 32DD and not only were the cups way too big, the band and straps were way too tight. The shape of the cups were also so strange and I can't imagine them fitting human boobs. See photo, top is 32D and bottom is 32DD. Stay away from these bras, especially the 32DD
Horrible design. Couldn't even fit over my arms
January 31, 2017
I returned this item. The size I ordered was exactly correct, and have several other Maidenform bras that fit wonderfully. This particular design however seems to stretch too far to the shoulder. Even after adjusting the straps, I couldn't even fit my arm through the opening. Plus, the straps are stiff and feel scratchy, which is not what I've come to expect from this brand. I ordered 07959. I highly recommend staying away from this design.
Was not happy with it sorry I opened it not made right ...
December 14, 2016
Was not happy with it sorry I opened it not made right I am a 38Dr not in th i s one
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Pricing info
Old Price
Old Price
Price
Price
$21.01updated: Mar 18, 2020
$17.49updated: Feb 27, 2020
$11.97updated: Feb 27, 2020
$32.45updated: Mar 18, 2020
$19.99updated: Feb 27, 2020
Features
Article Number
Article Number
0014671135770
0014671074512
0014671491715
0014671322132
0712411384821
Binding
Binding
Apparel
-
-
-
-
Brand
Brand
Maidenform
Maidenform
Maidenform
Maidenform
WingsLove
ClothingSize
ClothingSize
36B
36 B
36 B
36 B
36B
Color
Color
White
White/Stone
Black
Black/Body Beige
Nude
Currency
Currency
USD
USD
USD
USD
USD
Department
Department
womens
womens
womens
womens
womens
Formatted Price
Formatted Price
$31.00
-
-
-
-
Height
Height
9.8 in
39.4 in
39.4 in
39.4 in
117.7 in
Label
Label
-
Maidenform Women's IA - Bras
Maidenform
Maidenform Women's IA - Bras
-
Length
Length
511.8 in
511.8 in
511.8 in
511.8 in
527.2 in
Manufacturer
Manufacturer
Maidenform
Maidenform Women's IA - Bras
Maidenform
Maidenform Women's IA - Bras
-
Model
Model
7959
09402
9729
09441
ADmBra-1-N-36B
MPN
MPN
7959-White-36 B US Plus-Size
9402-White
9729-Black-36 B US Plus-Size
9441-BKB
-
Number of Items
Number of Items
1
-
-
-
-
Number of Parts
Number of Parts
7959-White-36 B US Plus-Size
9402-White
9729-Black-36 B US Plus-Size
9441-BKB
-
Product Group
Product Group
Apparel
Apparel
Apparel
Apparel
Apparel
Product Type
Product Type
BRA
BRA
BRA
BRA
BRA
Publisher
Publisher
Maidenform
Maidenform Women's IA - Bras
Maidenform
Maidenform Women's IA - Bras
-
Quantity
Quantity
1
1
1
1
-
Reviews
Reviews
-
-
Score
Score
8.2
-
-
8.2
8
Size
Size
36B
36B
36B
36B
36B
Studio
Studio
Maidenform
Maidenform Women's IA - Bras
Maidenform
Maidenform Women's IA - Bras
-
Title
Title
-
Maidenform Women's Comfort Devotion Demi Bra, White/Stone,36B
Maidenform Women's Custom Lift? Tailored Satin Demi Bra #9729,Black,36B
Maidenform Women's Comfort Devotion Embellished Demi Bra, Black/Body Beige,36B
Women's Everyday Basic Seamless Lightly Padded Underwire Plunge Demi T-shirt Bra(Nude,36B)
Weight
Weight
0.5 oz
3.5 oz
0.7 oz
0.4 oz
0.4 oz
Width
Width
511.8 in
315.0 in
315.0 in
315.0 in
314.6 in
Feature
Feature

Virtually disappears under clothes.

Sexy lower neckline won't peek out under clothes

Contour bra with two-way stretch foam cups and adjustable straps

Back hook-and-eye closure

Superior lined foam cups for incredible comfort and support

Plush fabrics inside and out provide unparalleled comfort

Super soft wire casing and decadence hook and eye for ultimate comfort

Smoothing wing and leotard back

Satin contour bra with seamless uplift, shaping, and underwire support

Sparkling rhinestones at center

Fleece-lined wings

Adjustable straps

Hook-and-loop closures at back

Underwire bra featuring delicate lace at sides, back, and between cups

Supportive lined foam cups

Super soft wire casing and Decadence hook-and-eye closure

Smoothing wing and leotard back

Demi Tshirt bra features breathable smooth fabric,adjustable straps,keep you cool and comfortable.

The stunning subtle crystal decoration level-up the the product itself and adds charm to you.

Low center for plunge necklines,adds a full cup size.

Seamless stretch band provides all-day comfort without binding or pinching.

Contouring demi bra with seamless uplift, shaping, and underwire support is good for everyday using.

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