Side by Side Comparison of: Its a 10 vs Aquarium Pharmaceuticals

Love this stuff. Only use once a week. I dry my hair while still in the shower with a hand towel then leave product on for 10 min. Makes my hair softer and shinier. Doesn't smell as good as some of the other products out there but still smells nice. Smell doesn't linger on my hair like others.

Your hair will literally never feel softer than when you use this. I wish it was a little less expensive but it truly is miraculous. Since I have bleached my hair, I use this almost every time I shower even though it's deep conditioner. I leave it on for as long as I can in the shower. Sometimes, if my hair is feeling extra brittle, I'll put it on when my hair is dry for a few hours wrapped up.

I rotate my hair products but I really love these. I bought the shampoo and conditioner as well as the leave in product. My hair was completely destroyed and this is part of my healing routine. Several months later, my hair looks and feels like it's never seen a chemical product in my whole life. yes and yes.

Believe the reviews, this deep conditioner makes your hair feel silky. No sticky residue or grease, just shiny hair. It is a miracle to have wavy hair settle down and easily comb out. Fragrance is noticeable yet dissipates quickly - I was concerned about wearing the fragrance like cologne. I haven't noticed it beyond the hair drying stage and even when just applied, the fragrance is fresh and pretty, not cloying. For my long hair, this product is a winner.

So I read that someone else used it as more of a mask and added some heat.... I came up with my own spin for even more shine and softness. What I do is wash my hair, leave it unconditioned, get out of the shower and put this conditioner on my hair (but not at the roots or close to the scalp). I also pour a half dollar size portion of CHI Keratin Silk Infusion (gray bottle with gold lettering) and go over the same area. I have very thick, long hair so you might not need near as much product as I do. Once I work it through and my hair is soppy and soggy, I wrap it in a loose bun so I can put it in a plastic hair mask then let it fall once it's all inside the mask. I'll grab my blow dryer (Baby bliss dryers are GREAT) and sit on the couch and let my wet hair "marinate" in the 10 Minute Miracle and Chi Silk Infusion mask for 10-15 minutes while watching TV. My hair is getting dyed every 6 weeks right now so it was pretty dry and I was desperate to get some moisture back in it. If you use the 10 Minute Miracle only, it will be okay; the Chi Infusion made my hair much softer and shiny even after being straightened. And they smell GREAT togethet. Either way, it's the heat and time that makes the biggest difference. Just using it in the shower won't give the same result.

I have made the switch to Seachem products for most of my fresh water needs, but they don't have a product exactly like Stress Coat. It's like Seachem Prime if Prime also helped injured fish. I add this every time I change water or get new fish to help reduce their stress and condition the water (in addition to adding Prime and Stability).When you add it to the tank, you can actually see the slime-like nature of the chemical sink, so it doesn't appear to be diluted with water (although looks may be deceiving, this is my observation). I have had great luck with it. It has never hurt any thing from invertebrates to plants or driftwood, filters or fish. Would recommend!

Overall this is a great product and does it's purpose but I Will not buy this product again, I'm switching to seachem products. This is great for beginner fish keepers. I have large tanks and this isn't very concentrated so I had to use almost half the bottle the first time I used it.. it's great for people who have less than 100gallons and don't do weekly water changes. I have lots of piranhas and cichlids such as oscars. If this came in a more concentrated form and gave me more than just a stress coat, I would stick with it.

My Koi told me that they prefer this brand of stress coat better than the more expensive brand. How do I know this? Well, I'm not going to tell you directly because then you'll think that I'm psychotic and talk to fish. But as you know fish don't talk so we have to communicate by Vulcan mind meld.I was on an episode of Star Trek and Mr. Spock taught me this procedure over dinner. You won't believe how effective it is and basically simple as pie (preferably pumpkin).

The API Stress Coat+ works great. I always keep some on-hand for when I have large water changes or if I have a fish or two have some fin or body damage. It helps the fish heal and strengthens or replaces the slime coat on the fish that protects the fish from the harshness in the water. It also helps the fish with stress especially when you move fish. Fish lose the slime coat or it is lessened when you have them in the net when you take them out of the water. The API Stress Coat+ is usually cheaper than other brands or similar. I can usually find the API Quick Start on Amazon at a good price. API products work well, and they are usually cheaper than other brands. I always buy them on Amazon because of the lower prices. I have Amazon Prime, so the Free 2-day shipping on my orders are a huge plus.

I was given other product recommendations for the removal of chlorine, but they include additives that are supposed to change the chemical properties of ammonia and nitrites to make them "safe" for fish. I always worry that it will also change them too much for the beneficial bacteria to consume it and continue the biological process. So I stick with this. It removes chlorine and chloramines, but doesn't alter the chemical composition of the biological filter components like ammonia, nitrites, or nitrates. The beneficial bacteria can continue to grow and develop with this.

A must have for aquariums we have used this to set up a new aquarium and after 3 days of purchasing our first round of mickey mouse platys fish they are as happy and vibrant as can be

This isn't going to fix the damage done by glossing my hair blond, but it sure helped a ton! It's not a miracle cure to sky soft hair but it will help quench the dryness. I use it with the spray leave-in conditioner and it makes a pretty good duo.

I love the smell of this conditioner. My hair is dry from highlights, it helps, but not as much as I thought it would.

Most likely user error, but I find that this stuff can really build up on your scalp if you don't spend the extra time to thoroughly get it washed out.

I can't wait to try. I am 70 and thought I could use this.
I love the daily Conditioner

Feels nice when you're washing your hair and lathering the conditioner in, but I can't say it's a "miracle" conditioner. It hasn't really had an affect on my hair once it has dried (it is still fairly coarse/not silky). So I won't be buying it again.

Uh... so my bottle came today which is fine and dandy enough as it is, couldn't have asked for more....buuuuutt....uh... peculiarly...the cap for the bottle is missing....kinda concerned...but I mean as long is it's okay if it's not contained properly, I really like this stuff for my fish...but seriously, the cap though, it's just missing...am I valid for a refund or a new bottle? I mean if not that's okay I suppose I can just fashion something else as a cap.

Made the water a little cloudy but unread that is normal for a new tank. It cleared up on its own I just kept rinsing the filter cartridge daily until it was clear.

Great product.

i like it the fishes are good until know the water is clear the only problem or if i'm not doing it correctly after i put this and dissolve it with water it still make little bubbles of fame

This is so much cheaper than the ones at Petsmart. I would high recommend just buying conditioner here. I can't say that I love this product because I can't see it working in my tank, but I guess it did the job since my goldfish is still alive, and I've changed the water twice already. Perfct for a 10 gallon tank, which I use for my goldfish. I don't think I have to buy another bottle of conditioner for a while because I only need, I think, 5mL for every 10 gallons. So glad I found something cheaper than what's at Petsmart.

I bought this for my 50 gallon aquarium. I do 10% water changes weekly and this saves me money and helps my fish. I add 2.5ml of stress coat to my 5 gallon bucket. Add tap water. Stir then add it to my tank that has, mollies, mystery snail, cheery shrimp, ghost shrimp, octocinclus, and baby mollies.Pros: 1) 3 year expiration date. Gives me time to use it up. 2) Nice blue color to make it easy to measure out.Con: 1) Not easy to pour into a tiny measuring cup to measure out the small amount.Overall, I think it's worth buying and using for your tank. Hope this helps.

Not the best deep conditioner. I really love It's a 10's other products. Has a pleasant smell, but didn't do much for my hair. Packaging and shipping were great tho.

You know, this smells AMAZING but it didn't really do much for my dry hair. I fell for the hype, I guess. If you're just interested in amazing smelling conditioner (but not a thick, rich DEEP conditioner), go for it.

Works very well when left on for like 8 minutes and very generously applied. That's the only downside because I have bleached hair and I need to use it frequently, so this bottle, if I used it like that every time would have only lasted me a week or 2. But I use less, and do not get the silkiness that I get from completely soaking my hair in the stuff. Also, do not see any long term damage repair being done to my hair, like some other products I've used. Actually seen a decline since I switched to try this product instead, particularly on my bangs and front of my hair which sees the majority of the heat applications. And I do use It's a 10 leave in, as well. I am VERY fond of THAT product. But without a good deep condition, it doesn't do as well of a job. Will be trying something different.

I like this product for my highlighted, dry hair but I feel like you don't get a whole lot for what you pay. I get that its a higher quality than a regular "pharmacy type brand" BUT it feels like I still have to use a fair amount on my hair so this purchase is not going to last long at all. I have used other nice conditioners that require just a small amount but I don't feel that way about this one. I like their other products and I will enjoy this one while i have it but I don't think I would buy it again.

I have really long (naturally wavy but I straighten it or put it up most of the time) hair that I have regularly dyed about every 5-6 weeks for several years. The ends of my hair are dry, but not too bad. I usually use Joico moisture recovery treatment balm (it leaves my hair feeling smooth and it's easy to brush through), but I had heard good things about this and gave it a try. I would say it's okay. It's not as moisturizing as I need on my ends so I probably wouldn't purchase it again. If your hair is normal then this would probably be a fine product to use.

I have been using Jungle NL064-16W Start Right Complete Water Conditioner Liquid With Aloe Vera, 16-Ounce, 473-ml . I ordered the API this time for its replacement. I will update my review after I've used it a few weeks with water changes to see if there is a difference.

It is good stuff, but, it fouls up Puregen I use a lot of expensive Puregen, so, I can use this product.

Couldn't see much difference between this and the water conditioner I use

It works. You should look up the ingredients prior to adding it, though. If you already have a diatom issue then this will worsen it due to silicates and phosphates. Definitely not as good as Seachem Prime, but still good.

I used to use this all of time when I did water changes in my tank, when I started my tank up. Since then I have switched and used prime, which I feel works better and you don't have to use as much.

This stuff is okay, but I don't like how it made the top of my water bubbly. You also need a lot of product for one use. I recommend seachem prime it lasts 100 times longer and works very well

Nice smell, nice consistency -- but no effect on my hair.

This is an amazing deep conditioner, I can tell the difference when I wash it out. My hair is always smoother and less tangled after using this. The second time I ordered from this seller my bottle felt much lighter and I definitely think it had been opened and emptied a bit before it reached me.

Didnt work for my dry bleached hair. Felt nice while it was on but as soon as I rinsed it out it felt the same as usual.

Because of the inordinate number of positive reviews about It's a 10 Deep Conditioner Plus, I ignored the ingredients list and purchased it. Aside from the exorbitant price I practically had to take out a loan to pay for, it is loaded with ingredients that are not only bad for the condition of curly hair (and perhaps straight hair, too), some are not particularly safe for the skin. This deep conditioner left my hair dry, frizzy, and stringy.
Here's some of the major offenders:
Silicones - anything ending in -cone, -conol, -col, or -xane is not water-soluble and thus cause build-up that weigh curls down, diminishing definition. There are some really good silicones out there - ones with the prefix PPG or PEG come to mind (neither of which are found in this product).
Glycerin - it is heavy in humectants, which are made to pull moisture into the hair and retain it. This doesn't work unless weather conditions are virtually perfect.If the environment around the hair is drier than the hair, the humectants can possibly push moisture from the hair to the dry air to help balance the moisture in the atmosphere. It also notoriously fades hair color by dissolving and grabbing unbound dye molecules that are easily accessible near the exterior of the hair.
There are other problems, too. There are many ingredients listed that cause skin irritation, and in some cases aggravating existing eczema problems. I should have known better, but I gave the benefit of the doubt because of all the positive reviews.

Save yourself some frustration and a lot of money and invest in a deep conditioner that's actually good for your tresses such as Garnier Fructis Fortifying Deep Conditioner - Sleek & Shine 3 Minute Masque, Curl Junkie Curl Rehab Moisturizing Hair Treatment, or perhaps Bee Mine Bee-U-Ti-Ful Deep Conditioner. They all have high quality ingredients and are far more cost effective ranging from $.79/ounce compared to nearly $3/ounce for this stuff.

On a positive note, while quite strong, it smells luxurious. At least there's that. Unless you're fragrance-sensitive.

I actually think this, in the long run, dries your hair out. I've heard before not to use keratin if you have healthy hair and unfortunately I didn't listen. My stylist mentioned my dry, tangled hair (and I use other high-quality products). While this definitely makes your hair feel good in the shower I think when it does wash out it pulls your natural vitamins out with it. Would not recommend if you have healthy hair.

Can't tell if it is doing anything at all. There isn't a test for chlorine in the kit. I know it doesn't help ammonia levels which does stress out the fish

I ordered 4 bottles and received one bottle that was opened and the whole liquid was spilled.

Came with no lid! Weird! The lid on API products also serve as the dosing cup, so this is not helpful. I have dosed my aquarium once with it and my fish are still alive. Then I put plastic with a rubber band around the top. Some day I will finish another API product and use the lid for this. Until then, I am annoyed.

When I went to put 5ml in my 10g tank, I only saw the 1ml label inside the cap, so I put ten capfuls in. It turns on on the OUTSIDE of the cap, are labeled 5 and 10ml, which were extremely hard to see, so I ended up putting in 5x as much as I needed, probably screwing up my tank.

I've been using this for about 4 weeks now in a 15 gallon temporary tank for my goldfish.It certainly works as a water conditioner, and it probably works as stress relief (though I can't tell if my goldfish is happy or freaking out...), but I've been dosing the recommended 2x the normal amount as recommended for recovery, and it seems that my goldfish's tail is actually suffering MORE damage, rather than healing...I've also recently checked other negative reviews, and it seems this product is the culprit for the recent algae growth in my tank (green cloudy water). I've mostly fixed the issue by denying the tank any natural lighting, but this was after 2 90% water changes, and I'm certain a denial of lighting is unhealthy for my goldfish...I'm going to be switching to Seachem Prime on my next water change, so I can see whether or not this product truly is the culprit.I will also be exposing my tank to light once again, to see if another algae bloom occurs.I will revise my review when I truly determine this product to be the cause of algae bloom.If it truly is the culprit, I'm never trusting any API Aquarium Treatments purchased from Amazon ever again.No disrespect, Amazon is chill in all other aspects, but it's clear they don't seem care much about the fish-related products.

Makes the water very cloudy.

I just dyed my hair so I wanted to add back moisture and try to repair the damage done. This product didn't feel any different in my hair compared to other conditioners, and I didn't see / feel any difference in my hair afterwards either. I used it quite liberally as well. For me, it wasn't worth the money.

no different than any other deep conditioner...wouldnt buy again..

Ripoff. The tube was open already (I don't know if it's supposed to) and there was very little inside. I have a medium length hair and the product was gone after using about 6-7 times.

I felt my hair a bit softer and that was it. I was expecting better results after finishing all three product lines. For the price, the product is mediocre.

I don't understand why it is so expensive... My girlfriend bought it and I tried it but it just makes me lose my hair...

Product came dirty and clearly opened. The opening was crusty and it had expired two years ago. DON'T BUY.

I purchased this product a month ago, finally used it when my old bottle of stress coat was finished. Instantly killed two of my Cory catfish. Never had an issue, this product came with pump inserted so there was not a safety seal. I am suspicious with what is inside of this bottle, will not use again.

This product came without a lid! Need I say more?

Expration date of 2015!!!!

Came open poured out in box

Kind of strange. Never had an algae problem in my whole aquarium hobby "career". Used this from this seller and my water was GREEN! VERY VERY GREEN.Changed my water completely 2 times, used this (not thinking it had anything to do with the green) and two days later.... Green water again.Coincidence? My water is perfect now after using store bought stress coat.Hmmmmmm?